*Think about the last five movies/concerts you saw. How did you find out about them? (Poster? Word of mouth? Newspaper/Magazine advertisement? Facebook fan page? Emailed newsletter, etc.) Some individuals dismiss traditional public relations and advertising, but what’s your experience?
If come to find out that many people do dismiss traditional public relations and advertising but I am totally for them. When I first read the topic, I quickly made a connection to Georgia Southern and the different ways organizations advertise and utilize PR. I am the PR head in 3 of my organizations so I’m always looking at the newer ways to get the word out for our events. Again like I stated earlier I am very rooted in traditional ways. We do have a school paper and to my surprise many students actually do read them. We also have plenty off bulletin boards around campus and for that reason I am a big fan of posters. Since we are a college campus you just have to be very aware of your format but if you nail it posters are an easy way to grab someones attention. I have also sent press releases to the paper and the media department of GSU to get our announcements on the internet and etcetera. My experience with traditional ways have been awesome. The internet has really changed how things are traditionally done but while I am a fan of traditional ways I do realize the importance of twitter, Facebook and even the new technology as in close circuits.
The last five movies/concerts I saw were discovered through trailers, YouTube ads, twitter, Facebook, flyers and more. There are some many options that are available to us as senders and receivers. Many movies utilize television and YouTube. On TV you see amazing trailers that leave you to want to see a movie. Before Inception came out all my friends were talking about it but I had no idea what movie they were talking about and therefore I didn’t care. But after watching the trailer which came during a commercial break of one of my favorite shows, I really wanted to go see it and did. YouTube has started showing trailers and commercials before the video you chose to play comes on. I think it was a very smart decision with the number of YouTube watchers increasing tremendously. Since their introduction, social network sites such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. I follow many that are in media relations for music, movies, sports and more. A simple tweet which can be made in seconds, from any of them, lets me know what new song, show, movie, news is coming out or happening right then. Facebook is really taking over with advertising, which is something they didn’t do originally and helps with the cost.
I feel it’s important to stay up with the newer styles but also have knowledge of traditional ways.