Ben & Jerry’s Schweddy Balls ice cream conflict

21 Oct

*Discuss an organizations current conflict situation. Is their response appropriate? What should they continue to do, or not do?

Ben & Jerry’s recently released a new limited edition flavor, Schweddy Balls, which created a conflict situation for the organization. While some laugh at the name, some supermarket chains, parents and members of the One Million Moms group aren’t. They are saying the name is not appropriate for young children.

The company responded stating that they are aware of chains not carrying the Schweddy Balls because the possibly found the name too irreverent but they do respect their decision.  Ben & Jerry’s spokesman Sean Greenwood added that the flavor has become the most popular limited-edition flavor the company has produced. Greenwood also said, If you watch the skit from Saturday Night Live, it’s a lot easier to get the joke.

I like how they handled the issue but it could have used a little tweaking. They did a great job of putting their foot down and standing behind their product. They respected the decision of people who didn’t want to carry the product, didn’t make a big deal over it and kept moving. However I feel that there may have been a lack of sincerity. Greenwood saying, “If you watch the skit, it’s a lot easier to get the joke, makes it seem as if they have no apologizes. It’s either you laugh at it and like it or we don’t care. The words came of to me as if our product will still sell regardless if you dislike what we are doing and brushed it off. I will say that the response was appropriate but they could have went about it in a different manner.

They should continue their creativity. I don’t think they should stop their creative names for ice creams. They should not release arrogant statements and if arrogant wasn’t intended, I would just recommend a better response as far as word content. 



Posted by on October 21, 2011 in PRCA 2330



3 responses to “Ben & Jerry’s Schweddy Balls ice cream conflict

  1. Skyler

    November 14, 2011 at 12:38 pm

    I heard about this! This is definitely a great way to stand behind the product that you sell. I agree that there should’ve been a more tender approach to the way that Ben and Jerry’s quoted on the conflict. Based on what you are saying the comment did seem to have a little “well who really cares because people are buying it” attitude, and I think that in the future maybe there should be a bit of caution and tenderness when dealing with consumers.

  2. Caitlin McIntosh

    December 9, 2011 at 6:55 am

    I had no idea that this was a Ben and Jerry’s flavor, but of course I think it is absolutely hilarious! I agree that the company could have tweaked their handle on the issue. However, at the same time, they did generate positive feedback and in the end, it is their company so they can do whatever they please.


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