*Discuss an organizations current conflict situation. Is their response appropriate? What should they continue to do, or not do?
Ben & Jerry’s recently released a new limited edition flavor, Schweddy Balls, which created a conflict situation for the organization. While some laugh at the name, some supermarket chains, parents and members of the One Million Moms group aren’t. They are saying the name is not appropriate for young children.
The company responded stating that they are aware of chains not carrying the Schweddy Balls because the possibly found the name too irreverent but they do respect their decision. Ben & Jerry’s spokesman Sean Greenwood added that the flavor has become the most popular limited-edition flavor the company has produced. Greenwood also said, If you watch the skit from Saturday Night Live, it’s a lot easier to get the joke.
I like how they handled the issue but it could have used a little tweaking. They did a great job of putting their foot down and standing behind their product. They respected the decision of people who didn’t want to carry the product, didn’t make a big deal over it and kept moving. However I feel that there may have been a lack of sincerity. Greenwood saying, “If you watch the skit, it’s a lot easier to get the joke, makes it seem as if they have no apologizes. It’s either you laugh at it and like it or we don’t care. The words came of to me as if our product will still sell regardless if you dislike what we are doing and brushed it off. I will say that the response was appropriate but they could have went about it in a different manner.
They should continue their creativity. I don’t think they should stop their creative names for ice creams. They should not release arrogant statements and if arrogant wasn’t intended, I would just recommend a better response as far as word content.