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Monthly Archives: October 2011

Ben & Jerry’s Schweddy Balls ice cream conflict

*Discuss an organizations current conflict situation. Is their response appropriate? What should they continue to do, or not do?

Ben & Jerry’s recently released a new limited edition flavor, Schweddy Balls, which created a conflict situation for the organization. While some laugh at the name, some supermarket chains, parents and members of the One Million Moms group aren’t. They are saying the name is not appropriate for young children.

The company responded stating that they are aware of chains not carrying the Schweddy Balls because the possibly found the name too irreverent but they do respect their decision.  Ben & Jerry’s spokesman Sean Greenwood added that the flavor has become the most popular limited-edition flavor the company has produced. Greenwood also said, If you watch the skit from Saturday Night Live, it’s a lot easier to get the joke.

I like how they handled the issue but it could have used a little tweaking. They did a great job of putting their foot down and standing behind their product. They respected the decision of people who didn’t want to carry the product, didn’t make a big deal over it and kept moving. However I feel that there may have been a lack of sincerity. Greenwood saying, “If you watch the skit, it’s a lot easier to get the joke, makes it seem as if they have no apologizes. It’s either you laugh at it and like it or we don’t care. The words came of to me as if our product will still sell regardless if you dislike what we are doing and brushed it off. I will say that the response was appropriate but they could have went about it in a different manner.

They should continue their creativity. I don’t think they should stop their creative names for ice creams. They should not release arrogant statements and if arrogant wasn’t intended, I would just recommend a better response as far as word content. 

 References:

http://news.yahoo.com/stores-freezing-ben-jerrys-flavor-213431173.html;_ylt=AuztQXB9dDWZxhUMTs56JmcDW7oF;_ylu=X3oDMTRibXJ0ZW84BGNjb2RlA2N0LmMEbWl0A01vc3RQb3B1bGFyIExpc3RpbmcEcGtnAzg2MzE4MmZhLTMwOTgtM2NkYS05Y2NiLTUxNWU5YWU4YzVlMARwb3MDMQRzZWMDTW9zdCBQb3B1bGFyBHZlcgMxMTk5YjgyOC1mYzA5LTExZTAtYTc0ZC03OGU3ZDE2MjMyY2U-;_ylg=X3oDMTFsNnAxMGFjBGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDBHBzdGNhdANwb3B1bGFyBHB0A3NlY3Rpb25z;_ylv=3

http://bites.today.msnbc.msn.com/_news/2011/09/21/7876625-parents-call-for-boycott-of-ben-jerrys-schweddy-balls-flavor

 
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Posted by on October 21, 2011 in PRCA 2330

 

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Public Relations Vs. Publicity

*Compare and contrast public relations and publicity, with real examples of each.

To begin this blog I thought it would be necessary to define both public relations and publicity. Glen Cameron defines Public Relations- as the “strategic management of competition and conflict for the benefit of one’s own organization also for the mutual benefit of the org. and its stakeholders or publics” (Think: Public Relations by Pearson). (there are many diff definitions for PR) PR can be seen as your interactions/tactics and products/pricing that determine what and how people talk about you. On the other hand publicity is a component of public relations. Publicity Disseminating planned messages through selected media to further and organization’s interest.

Similarities: PR and publicity aren’t synonymous but they do share small similarities. They both deal with media. Both reach out to the public and to get their attention on one’s product, organization and etc. Each element  promotes goods, services, or persons and in some cases, public relations executives work hand in hand with  publicity staff. PR campaigns use means of publicity and this is where the two intertwine. Example: New club, CC’s, opens  in Statesboro. Publicity is used to get the word out via Statesboro Harald and George Anne. PR can start the same way but takes things further.

Differences: Publicity rarely encompasses press releases, but focuses on media alerts and blast e-mails, phone calls, etc. Publicity focuses on planning events, and crisis tends to arise a bit more frequently – but on a smaller scale. Another difference can be that with public relation there is a personal relationship with the public. PR is two-way communication. Example: Nightclub openings and paparazzi is publicity. A new club CC’s in Statesboro had a grand opening. Before the opening, stories could be found in local papers making the announcement and telling about the new club. Pairing celebrities with brands is PR. Say if the club had a story in the paper but also handed out branded t-shirts on campus, this is more PR. This is making connections with the public.  

References:

http://www.spinsucks.com/communication/publicity-is-not-pr.-pr-is-not-publicity./

http://www.blurtit.com/q2627701.html

“THINK: Public Relations” by Pearson

 
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Posted by on October 6, 2011 in PRCA 2330

 

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